The first module of the S2ABC European Standard Course on Sport Administration, titled “Successful Strategy,” was conducted online via Zoom from 7th to 9th May. This initiative follows the launch of the course earlier this year in Tirana, Albania, and is part of the S2ABC project, funded by the Erasmus+ Sport programme “Capacity Building in the Field of Sport”. It aims to enhance the skills of sport administrators and build capacity of sport organisations in the Western Balkans through innovative training and development activities. The module was led by Kirstie Simpson, the course director:

“Understanding strategy is key to developing successful organisations. It’s great to see so many enthusiastic participants who are eager to improve their skills in this area and put the knowledge and skills into practice in their organisations. The group was engaged during the delivery of the Module and worked well in groups. It was definitely beneficial for course participants to have met each other last month in Albania”.

Course participants from 11 countries met online for 3 hours each day for a mix of lectures, interactive activities, discussions and group work. Module 1 focused on the vital aspect of strategic development within sportorganisations. Understanding strategy is a cornerstone skill for sports administrators aiming to elevate the efficiency and impact of their organisations. Participants engaged in a comprehensive programme covering the process of strategy, the relevant strategy-related terminology, as well as how individuals can contribute to strategy design, development and implementation, monitoring and evaluation. 

One of the participants noted after the Module:

“Online Module 1 was an interesting experience for me. The program was content-rich but nicely balanced. I appreciated the interactive elements that kept me engaged during the sessions.”

With the successful conclusion of Module 1, the course is set to continue with further modules on Leadership and Marketing in upcoming months, each designed to tackle different fundamental areas of sports administration, before an in-person graduation event in Montenegro in September 2024. The goal is to foster a well-rounded development of skills and knowledge among sports administrators.


  • European Observatoire of Sport and Employment (EOSE) – Coordinator
  • Université Catholique de Louvain (UCL) – Belgium
  • National Olympic Committee of North Macedonia (NOC Macedonia)
  • Sport University of Tirana (SUT) – Albania
  • National Olympic Committee of Albania (NOC Albania)
  • University of Pristina – Faculty of Sport and Physical Education – Kosovo
  • National Olympic Committee of Montenegro (NOC Montenegro)


Mr Aurélien Favre – EOSE Executive Director – Click here

Mr Wojciech Waśniewski – EOSE Projects & Research Coordinator – Click here